I'm a designer and strategist. Eight years hands-on, designing products, services and customer experiences. Eight years leading strategy, transformation, design capability and teams, with C-suites and founders, from Fortune 500s to startups, across five continents.
Today I help leadership teams create value by bringing design into the decisions that shape their strategy, their customers' experience and the way their people work together, increasingly with AI. I host the podcast gguttalks. and teach design leadership.

I've worked with teams at
AC Milan · Adobe · Agfa HealthCare · Amazon · Barclays · Bayer · Bvlgari · Cognizant · Decathlon · Deloitte · Dolce&Gabbana · Fiat Chrysler Automobiles · Grab · IKEA · Kenya Red Cross · Le Point · Luxottica · McKinsey · MSC Cruises · PepsiCo · Prada · Publicis · PwC · Red Bull · Snam · Tata · and more
Where I'm most useful
Companies with real potential, held back by problems that can be fixed. Teams that don't talk, strategy that stays on paper, design that arrives too late.
I bring design into the rooms where founders, leaders and investors decide what to build, fix or back, and I help the team carry it forward.
Maria is an outstanding facilitator, speaker and consultant. A designer tried and tested across multiple trades of the profession. A professional, analytical, thoughtful individual with an excellent sense for asking the right questions.
Your work was fundamental in introducing the use of Process Design Thinking into our daily work and helping us start to think differently.
Maria has a unique perspective of the concept of innovation and its meaning in terms of creating value. […] She always has new ideas but at the same time she is very focused when is time to deliver a project.
Maria has a natural propensity for teaching. Strong soft and hard skills and lots of curiosity made the course spectacular and super interesting.
Maria is a very trustworthy professional, she is very passionate and committed. We have collaborated on different projects and very happy about the results.
Maria was truly clear and inspiring. She changed my mindset regarding AI in a dialogue context where I did not feel inferior to the technology as I do as a woman. I asked questions that I would not have asked in other contexts.
The course introduced me completely to the world of generative AI […] I prepared a complete speech with graphs and presentation and was able to do it in half the time I would have spent without AI, but above all I entered a new and unknown world that is very useful and fascinating.