Design where decisions are made.

I'm a designer and strategist. Eight years hands-on, designing products, services and customer experiences. Eight years leading strategy, transformation, design capability and teams, with C-suites and founders, from Fortune 500s to startups, across five continents.

Today I help leadership teams create value by bringing design into the decisions that shape their strategy, their customers' experience and the way their people work together, increasingly with AI. I host the podcast gguttalks. and teach design leadership.

Maria Matloub
20+Fortune 500 AI adoption programmes
1,500+professionals and students trained
20+talks and panels, on-site and online

I've worked with teams at

AC Milan · Adobe · Agfa HealthCare · Amazon · Barclays · Bayer · Bvlgari · Cognizant · Decathlon · Deloitte · Dolce&Gabbana · Fiat Chrysler Automobiles · Grab · IKEA · Kenya Red Cross · Le Point · Luxottica · McKinsey · MSC Cruises · PepsiCo · Prada · Publicis · PwC · Red Bull · Snam · Tata · and more

Where I'm most useful

Companies with real potential, held back by problems that can be fixed. Teams that don't talk, strategy that stays on paper, design that arrives too late.

I bring design into the rooms where founders, leaders and investors decide what to build, fix or back, and I help the team carry it forward.

Testimonials

Your design problem is actually a people problem.

Read the manifesto →

Let's talk.

Design leadership, AI for your team, or a talk.

Let's talk.